Social media marketing can be daunting, especially for small businesses. How do you know where to invest your time? Will you see a return on your investment? Do you even have enough of an audience to make it worth it?
All of these are legitimate questions, and we’re here to tell you: yes. Yes, social media marketing is worth it for small businesses. No matter how many followers you have or how much of your budget is going to social media, the platform can be a valuable tool for engaging with existing customers and attracting new ones.
And that’s why we’ve put together this guide: to get you started towards social media success! Here are some tips for making the most of your social media marketing efforts as a small business.
1. Decide which platforms are right for you.
There are tons of social media platforms out there, and each one has its own unique audience and set of “rules.” Don’t overwhelm yourself by trying to do them all at once—just pick the ones that make the most sense for your brand. For example – if you’re a lifestyle brand – Instagram & Facebook might be better tailored to the type of people you’re trying to reach. And if you’re a food brand – you might see more results through video marketing on Tiktok.
2. Know Your Audience
The key to success on social media is knowing your audience and understanding what they want from you. The first step in achieving this is finding the right platform(s) for your company and creating accounts with them.
Once you’ve done this, begin engaging with your followers by posting content that will appeal to them such as articles or blog posts about topics they care about or relevant news stories related to your industry. You may also want to create an FAQ section on your website or blog that includes answers to commonly asked questions so that people who have just discovered your brand can find out more information without having to contact someone directly (which could take up valuable time).
3. Post Content Regularly
You should try to post around 3 times a week on each platform that you have an account on. Keep track of what posts do well and what posts don’t so that you can learn from your successes and mistakes when posting in the future. While there’s no specific formula for what kind of content will do well, it’s important to note that videos tend to get more shares than pictures
4. Interact with Your Followers
Once you’ve found some success on social media platforms like Facebook, Twitter and Instagram, it’s important to interact with those who follow you by responding to comments, liking their replies, and engaging with your audience.
5. Make your Content Shareable and Engaging
Content that is designed to be shared— blog posts, infographics, or online quizzes are some of the best ways for small businesses to grow their audience. When you create content that people want to share with their friends or followers, it gets your business in front of more potential customers than ever before! Always try to engage with your audience in your posts too. Do you want people to go “call now”, “answer a question”, or “sign up today”? Tell them what you want from them!
6. Be Authentic
Don’t try to be something that you’re not. There’s no need to reinvent yourself or your business on social media—be true to who you are and what you offer. The best way to connect with your customers is through authenticity
We hope that this article has given you some great food-for-thought and that you can integrate these tips into your marketing plan or at least consider them. If you’re looking for a tailored social media marketing plan – feel free to contact us as well!